SEO Specialist

Boston, MA
Full Time
Owned Media
Mid Level

About the Position

The SEO Specialist will support SEO initiatives across multiple client accounts by executing day-to-day tasks, monitoring performance, and providing insights that improve search visibility. This role requires someone who is detail-oriented, proactive, and eager to grow their expertise in SEO. The ideal candidate will be able to work independently, translate analytics into actionable recommendations, and deliver high-quality work that aligns with client strategies.

Responsibilities

  • Conduct keyword research, on-page optimization, and technical SEO audits
  • Monitor site performance, analyze key metrics, and present results to clients
  • Create clear deliverables and recommendations that support client strategies
  • Troubleshoot SEO issues and provide tangible solutions
  • Collaborate with account teams and other digital marketing disciplines to align SEO with broader marketing goals
  • Stay up to date on SEO tools, platforms, and algorithm changes
  • Deliver regular reporting with insights, context, and opportunities for improvement
  • This position does not have direct supervisory responsibilities but may provide guidance and mentorship to junior team members

Qualifications

  • Bachelor’s degree in marketing, Business, Information Systems, or related field (or equivalent experience)
  • 1–3 years of hands-on SEO experience (agency experience preferred)
  • Familiarity with SEO tools such as SEMrush, Screaming Frog, and ranking platforms
  • Google Certifications (Analytics, Ads, Fundamentals) preferred
  • Strong proficiency in Excel and PowerPoint; advanced computer skills a plus
  • Ability to analyze performance metrics and translate data into meaningful recommendations
  • Strong written and verbal communication skills, including presentation ability
  • Detail-oriented with excellent organizational and time management skills
  • Ability to manage multiple projects in a fast-paced environment
  • Demonstrated problem-solving skills and a proactive mindset
  • ​​​​​​​Travel may be required up to 10%

Ten Great Reasons to Work at Verndale

  1. We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998.
  2. We are relentlessly curious and enthusiastically solve our clients’ complex business problems through technology, data, and design.
  3. We foster a culture that enables every person in the organization to do the best work of their career.
  4. We offer regular training and professional development to move careers forward.
  5. Client and employee satisfaction are our two most important business metrics.
  6. We celebrate and champion diversity, equity, and inclusion.
  7. We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.
  8. We offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs. 
  9. We support a healthy work/life balance.
  10. We are fully remote enabled and embrace the evolving definition of the workplace

Compensation & Benefits

$50,000 - $70,000

In accordance with applicable law, the above salary range provided is Verndale's reasonable estimate of the salary for this role. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary, Verndale also offers a competitive benefits package.

Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.

Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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