Strategy Lead

Boston, MA
Full Time
Strategy
Experienced

About the Strategy Lead Position

Verndale's Strategy team focuses on building the digital marketing blueprint on behalf of our clients by integrating offline and online user behavior, creative strategy, and leveraging technology to achieve a profitable digital ecosystem. The data-driven Strategy Lead in our Strategy group will work closely with clients and Verndale's Account Management, Strategy, Experience Design and Technology staff to help craft, implement and report on various digital marketing strategies on behalf of our clients.

This position can be remote or work out of our Boston or LA offices. The Strategy Lead must be able to work East Coast hours. 

Responsibilities: 

  • Deliver customer experience solutions in the context of our client's business objectives, customer needs, emerging digital strategies, and new industry trends
  • Supervise web and digital marketing tactics throughout a client engagement to ensure alignment with business goals, project scope, budget and timeline 
  • Conduct stakeholder and end user interviews to collect necessary inputs to solve for user and client business needs 
  • Leverage strong presentation and storytelling skills to energize and inspire internal and client teams that will gain consensus on unique insights and strategic vision 
  • Facilitate client workshops that focus on business goal definition, persona and audience content needs, personalization and segmentation and general topic ideation and alignment 
  • Provide consulting and insights to clients on how digital marketing /marketing technologies can support audience comprehension and conversion increases and maintain a knowledge of common platforms and approaches that include pros and cons of certain directions 
  • Develop and execute workshops and improve on or create deliverables that demonstrate value and solve for core client needs 
  • Serve as end-to-end strategy expert for internal and client teams. Guide strategic phases and serve as a subject matter expert to inform and guide the project through UX/IA, design, development, and post-launch continuous improvement 
  • Work with internal teams to direct early requirement definition efforts and approach for building multi-tiered and heavily integrated digital solutions (CRM, PIM, DAM, Analytics platforms) 
  • Participate in agency new business pitches and postmortem analysis of wins and losses 
  • Estimate and execute on work that is defined within project scopes 
  • Identify and drive resolution on project risks in all phases of work 
  • Suggest and contribute to department and agency initiatives 
  • Stay current with the evolution of our core technologies 

Qualifications

  • Bachelor’s degree or equivalent required 
  • 5+ years of work experience in a relevant field of digital strategy or business consulting 
  • Experience with one of the DXP (Digital Experience Platforms) and integrations (Sitecore, Drupal, Optimizely) is preferred 
  • Demonstrated knowledge of digital marketing / website development and strategy discipline that can include channel marketing, CRM strategy and brand campaign activation 
  • Strength in identifying unique insights around complex website initiatives (including multi-site platforms) and business issues (i.e., supply chain) that inform findings, fuel internal briefs, and lead to strategic recommendations 
  • Ability to create and facilitate a wide range of client workshops and internal briefs to generate consensus, ideation and direction 
  • Comfortable presenting in front of large groups 
  • Ability to understand and synthesize business processes and challenges into actionable solutions. 
  • Enthusiasm for all things digital stays up to date on current trends and understands the intersection of economics and digital solutions 
  • Adept at creating frameworks to provide clarity around the potential of digital transformation, both for their customers and internal employees 
  • Strong organizational and research skills; ability to lead by proactively identifying risks and opportunities 
  • Excellent verbal and written communication skills and the ability to comfortably interact professionally with a diverse group including executives, managers, technical experts, and subject matter experts 
  • Experience defining high level approaches to common integration points (CRMs, email platforms, analytics, personalization and E-Commerce) 
  • Exemplary team building and leadership skills with ability to develop and mentor less experienced talent is a plus 
  • Agency experience working with B2B and B2C preferred 

Ten Great Reasons to Work at Verndale

  1. We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998. 
  2. We are relentlessly curious, and enthusiastically solve our client’s complicated business problems through technology, data, and design. 
  3. We foster a culture that enables every person in the organization to do the best work of their career. 
  4. We offer regular training and professional development to move careers forward. 
  5. Client and employee satisfaction are our two most important business metrics. 
  6. We celebrate and champion diversity, equity, and inclusion. 
  7. We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one. 
  8. We provide top-of-the-line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA and more. For our Quito Employees we offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs.  
  9. We support a healthy work/life balance. 
  10. We are fully remote enabled and embrace the evolving definition of the workplace. 

About Verndale

Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles, Minneapolis and Quito, we design and build digital experiences, and enable marketing technologies that bring brands and their customers together.

We know that in order to go great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.

Learn more at www.verndale.com 

 

Compensation & Benefits

Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated. 

Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

 

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